What makes a cannabis brand successful? What techniques do companies use to brand and market their products? What segments have been established? In Branding Bud: The Commercialization of Cannabis, David Paleschuck answers these questions, digging deep into this evolving industry to uncover what both small companies and large corporations are doing to introduce their products to the hearts and minds of cannabis consumers. The results of his exploration may surprise you. Branding Bud showcases the exciting range of products that cannabis consumers will be able to buy in a local dispensary once legalization comes to their state.
The book offers a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, the strategies behind them, and the political, legal, and cultural aspects of cannabis that inform the brand landscape of today. This book is a must-read for entrepreneurs, investors, marketers, designers, and anyone interested in the rapidly growing cannabis industry.
We had a chance to catch up with David Paleschuck, author of Branding Bud: The Commercialization of Cannabis.
The first-of-its-kind book breaks new territory, offering a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them. In addition, “Branding Bud” touches upon the political and legal history of cannabis, consumer segments, and means of consumption, and how that has informed the legal cannabis brand landscape developing today.
With over twenty years of global brand building and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft ⎯ and more than ten decades in the legal cannabis industry as VP, Licensing & Brand Partnerships at Dope Magazine; Chief Brand Officer at Evergreen Herbal and The Matters Group, and most currently as Founder & CEO of Branding Bud Consulting Group – David has played a part in creating many of today’s well-known cannabis brands.
David’s writings on cannabis trends, branding, and packaging have been featured in The Cannabis Industry Journal, New Cannabis Ventures, Dope Magazine, High Times, PROHBTD, and MG Magazine. In addition, his work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution, and interviewed by The Wharton School Of Business Entrepreneur Radio; CannabisRadio, to name a few.